Motorsport is at a key turning point. Technological innovations, increasing demands for sustainability and a growing sense of social responsibility are fundamentally changing the long-term landscape. At the same time, digitalization and new media formats are transforming the way motorsport is organized, marketed and experienced. Successful management in motorsport is becoming increasingly important and will be key for the future. Thus, it is essential that the skills in motorsport be professionalized, and that future motorsport managers be highly qualified to fulfill the requirements.