The point of a supercar is to provide the driver with an emotional experience. In the way of doing that are stricter emission regulations. Hence we have the introduction of hybrid powertrains. These are more 'efficient' but what about the emotion the driver wants? The challenge for Lamborghini was to adopt the benefits of a hybrid powertrain without losing the feel of a powerful, naturally aspirated engine. This presentation explains how to integrate a V8 ICE with electric power in a way that fulfills the desire of drivers.