WHY REBRAND? Simple, yet iconic. ATL, the acronym for Aero Tec Laboratories, has stood the test of time for decades and has become one of the more recognisable logos in motorsports. For the rebrand, the goal was to introduce a sleek, modern version that still holds true to our roots. Over 6 decades ago, ATL was founded on one simple, yet critical, principle – Safety. All these years later, safety is still at the very core of ATL, in the values we uphold and in the products we manufacture – many of which are hand-crafted with pride by a legion of highly skilled technicians. However, to fully understand the entire scope of ATL, you must look Beyond Safety.